SEMESTER - 1
Digital Design Concepts :
Q.1. CRAP stand For :
Ans: Contrast Repetition Alignment & Proximity.
Q.2. Film Taken Resulation is :
Ans : 72 DPI
Q.3. Desktop Computer Resulation is :
Ans: 72 to 100 DPI
Q.4. Television Take Resolution is ?
Ans: 72 to 100 DPI
Q.5. News Paper Take Resolution is ?
Ans: 200 DPI
Q.6. Color Magazine take Resolution is?
Ans: 600 to 1200 DPI.
Q.7. Hoardings Take Resolution is ?
Ans: 72 DPI
Q.8. Digital Color Lab Take Resolution is?
Ans: 300 to 500 DPI
Q.9. Desktop Computer use Color Mode is?
Ans: RGB
Q.10. Television use Color Mode is?
Ans: RGB
Q.11. News Paper use Color Mode is?
Ans: CMYK
Q.12. Color Magazine use Color Mode is?
Ans: CMYK
Q.13. Hoarding Use Color Mode is?
Ans: CMYK
Q.14. Digital Color Lab use Color Mode is?
Ans: RGB
Q.15. desktop computer use color depth & Number of color ?
Ans 24 bit Color depth and no of color 16.7 Million Color shades
Q.16. Television Use Color Depth?
Ans: 24 Bit Color Depth & 16.7 Million Color shades
Q.17. Color Magazine Use Color Depth?
Ans: 32 Bit Color Depth & 16.7 Million True Color
Q.18. Hoarding Use color Depth?
Ans: 24 Bit Color Depth &16.7 Million Color shades
Q.19. Digital Color Lab use Color Depth is?
Ans: 24 Bit Color Depth & 16.7 Million Color shades.
Q.20. DPI Stand For ?
Ans: Dot Per Inch
Q.21. Desktop computer use file format is?
Ans: .JPG / .TIFF / .GIF /. PNG
Q.22 Television use file format is ?
Ans: .JPG / .TIFF / .TGA
Q.23. Color Magazine use file format is ?
Ans: .TIFF / .JPG
Q.24. Hoarding use File Format is ?
Ans: .Ai/ .CRD / .pdf / .
Q. 25.Digital Color Lab use File Format is ?
Ans: .JPG
Color Management
Q.1. RGB Stand for ?
Ans: Red, Green, Blue
Q.2. RGB Color Mode is Primary Colors is ?
Ans: Red Green Blue.
Q.3. RGB Color Mode of Secondary Colors Is ?
Ans: Cyan, Magenta, Yellow.
Q.4. How Many Bit use of Each Color in RGB Mode?
Ans: 8 Bit
Q.5. How Many Bit use of RGB Color Mode ?
Ans: 24 Bit.
Q.6. How Many Color Available in RGB Mode?
Ans: 16.7 Million
Q.7. CMYK Stand for?
Ans: Cyan , Magenta, Yellow, Key (Black)
Q.8. How Many Bit use of CMYK Color Mode?
Ans: 32 Bit
Q,9. How Many Color use in CMYK Mode?
Ans: 16.7 True Colors.
Q.10. What is Primary Color of CMYK?
Ans: Cyan, Magenta, Yellow, Key (Black).
Q.11. What is Secondary Colors of CMYK?
Ans: Red, Blue, Green
Graphics /Image Data Structures
Q.1. What is the best image format?
Ans: TIFF format (.tif or .tiff file extension)
Q.2. PNG Stand for ?
Ans: Portable Network Graphics
Q.3. How Many Color use of PNG File Format?
Ans: 16 Million True Colors.
Q.4. GIF Stand For ?
Ans: Graphics Interchange Format
Q.5. How Many Color use of GIF File Format ?
Ans: 256
Q.6. JPG Stand For ?
Ans: Joint Photographic Experts Group
Q.7 .ai Stand for ?
Ans: Adobe Illustrator
Q.8..pdf stand for ?
Ans: portable document format
Q.9. EPS Stand for ?
Ans: Encapsulated PostScript.
Q.10 EPS file Format use for?
Ans: Vector Graphics.
Q.11. SVG Stand for ?
Ans: Scalable Vector Graphics
Q. 12. SVG File format use for ?
Ans: XML-based vector image
Q. 13. SVG File format developed by ?
Ans: World Wide Web Consortium (W3C) since 1999
Q.14. PSD Stand for ?
Ans: Photoshop Document
Q.15. PSD file Sport Application ?
Ans : Adobe Photoshop
Q. 16.BMP stand for ?
Ans: bitmap image
Q.17 BMP file Format use for?
Ans: raster graphics image.
Q.18. PCX Stadn for?
Ans: Picture eXchange
Q.19. PCT stand for?
Ans: Macintosh Picture file format
Q.20 PCT Develop by ?
Ans: Apple Computer in 19984
Q.21 PCT File use for ?
Ans: supports both raster and vector images.
Q.22. PNG file Format use for?
Ans: Raster graphics
Q.23. RAW Stand For?
Ans: Raw File.
Q. 24. SCT stand for?
Ans: Scitex
Q. 25. SCT File use For ?
Ans: raster image files
Q.26. TGA Stand For?
Ans: Targa File.
Q.27. TGA file Format is use for?
Ans : raster graphics
Q. 28. TIFF Stand For ?
Ans: Tagged Image File Format
Q. 29 . VST Stand For ?
Ans : Bitmap graphic file (TrueVison Vista)
Q.30. Raster Graphics Applicaion is ?
Ans: Adobe Adobe Illustrator / Corel Draw / Auto CAD / Inkscape / Serif DrawPlus /Xara Xtreme / Skencil / Creative Docs.NET / sK1 / Karbon 14 / etc.
Digital Marketing Basics :
What is Digital Marketing ?
Ans: The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.
What does digital marketing consist of?
Digital marketing objectives
Most digital marketing strategies and campaigns have following 5 objectives
1- Reaching the right audience
2- To engage with your audience
3- To motivate your audience to take action
4- Efficient spending on your campaign
5- Return on investment (ROI)
What is search engine optimization (SEO)?
Search engine optimization (SEO) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.
All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Advantages of search engine optimization (SEO)
Disadvantages of search engine optimization (SEO)
What is PPC?
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Advantages of pay per click (PPC)
Disadvantages of pay per click (PPC)
What is Social media marketing (SMM)?
Social media marketing definition
Social media is a medium and the medium is only a vehicle that amplifies social behaviour.
The medium is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.
Advantages of social media marketing (SMM)
Disadvantages of social media marketing (SMM)
Digital marketing measurement
Calculation
ROI (return on investment) = [(Payback - Investment)/Investment)]*100
Many tools and systems are available to calculate your ROI and to measure the effectiveness of your digital marketing campaign.
ROI tools
What is Push Marketing :
Ans :- Push marketing brings content to the user. Also known as “traditional marketing,” push is the grandmother of modern marketing. Direct mail marketing, such as catalogs and brochures, are prime examples of push marketing.
What is Pull Marketing?
Ans : - pull marketing is the opposite of push marketing. This type of marketing “pulls” a consumer into the business. Meaning: the customer seeks out your company. Today’s consumer is an avid researcher. He or she reads reviews, conducts keyword searches and asks Facebook friends for suggestions. Pull marketing gives you an opportunity to attract the customers who want answers you already provide. When you see a social media offer for a product you love, this is pull marketing at work.
Differences between push and pull.
1. Concept
Push Marketing: This is also known as outbound marketing, since it pushes marketing out to customers.
Pull Marketing: This is also known as inbound marketing. The term “inbound” means that your marketing efforts generate a response: interest, inquiries, transactions, etc. That is, customers come to you for answers.
2. Strategy
Push Marketing: Push strategy is about devising ways to place products before prospects. This usually involves some form of paid advertising: TV ads, radio spots, billboards and flyers.
Pull Marketing: Pull makes it easy for customers to find you. The focus is on creating awareness and increasing brand visibility, particularly on the web. Pull marketing strategies include eBooks, white papers, blogs and social media marketing.
3. Channels
Push Marketing: This type of marketing typically starts offline, with a few exceptions. A direct mail postcard is an example of offline marketing. An email offer is a perfect example of how push marketing can translate to the web. You can also combine both. For example, send a postcard that includes a URL to an irresistible online offer.
Pull Marketing: Pull is usually a web-based method. Blog posts, eBooks and other online-content machines are forms of pull marketing that live on the web.
4. Application
Push and pull also differ in application. Let’s consider a few specific examples.
Example 1: Phone
Push:You pick up the phone and cold call a list of prospects
Pull:They call you and place an order, having found your number on your site
Example 2: Direct Mail
Push: You mail out a holiday coupon
Pull: A customer emails you to inquire about your services
5 .Engagement
Push Marketing: If done incorrectly, push marketing can be disruptive. As a result, push customers tend to be less engaged. This happens when marketers send a “Hail Mary” to a large swath of customers hoping for a lucky touchdown.
Pull Marketing: Marketing is easy when customers come to you. Pull marketing generally enjoys a higher level of engagement because the customers seek out the companies. Pull marketing can also fail if you target the wrong audience, or betray a customer’s trust.
Why You Need Both
Now that you know the differences between push and pull, which model do you prefer? Successful marketing campaigns adopt the best of both worlds. You need push to reach out to those who might not have heard of your company. You need pull to attract those in the research phase of the purchase cycle.
Understanding Search Engines & SEO:
Q. 1. What is a web search engine?
Ans: A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a mix of web pages, images, and other types of files.
Perfect Search Engine :
Ans: Google, bing, Yahoo.
What is a web crawler and how does it work?
Ans :- A web crawler (also known as a web spider or web robot) is a program or automated script which browses the World Wide Web in a methodical, automated manner. This process is called Web crawling or spidering. Many legitimate sites, in particular search engines, use spidering as a means of providing up-to-date data.
What are spiders how do they help build Google's index of the web?
Ans: Google's spiders regularly crawl the web to rebuild our index. Crawls are based on many factors such as PageRank, links to a page, and crawling constraints such as the number of parameters in a URL. Any number of factors can affect the crawl frequency of individual sites.
Blogging, Online Forums and Google Adsense :
Q1. What is blogger ?
Ans : Blogger is a blog-publishing service that allows multi-user blogs with time-stamped entries.
Q.2. Who is Developed blogger ?
Ans : Pyra Labs
Q.3. Which year google buy blogger from Prya Labs?
Ans: 2003
Q.4. Blogger Hosted by ?
Ans: Google.
Q.5. which subdomain use of blogger?
Ans: blogspot.com
Q.6. How many blogs create by single account.
Ans : 100
Q.7. Which year Blogger allowed users to publish blogs on other hosts, via FTP.
Ans: 01 May 2010
Q.8. Which year Blogger was launched by Pyra Lab.
Ans: 23 August 1999
Q.10. Which Year Blogger redesign?
Ans: 2006
Q.11. Who may characters Type is Blog description ?
Ans: 500 Characters.
Q.12. Who many Number of Labels use in blog Account?
Ans: 5000
Q.13. How Many Post Create by User in one Blog Account?
Ans: Unlimited.
Q.14. How many Picture storage space Available if share picture with picasa
Ans: 1 GB
Q.15 How many Picture storage space Available if signed up for Google+ account?
Ans: 15 GB
Q.16. Which Site of Creating Blog?
Ans: www.blogger.com / www.wordpress.com / www.penzu.com / www.webs.com / www.weebly.com / www.wix.com
Google Analytic
The Process google analytic uses to retrieve data from large complex data sets faster is called
बड़े, जटिल डेटासेट से डेटा प्राप्त करने के google Analytics Process किया कहलाती है
Ans: Sampling
Which types of groups can you create in google analytic
Google Analytic में किस प्रकार का ग्रुप बनाए जा सकते है
Google Analytic goals let you specify
गूगल विश्लेषणात्मक लक्ष्यों को आप निर्दिष्ट करते हैं
Ans: Which interactions should be used to calculate conversions
(जो बातचीत रूपांतरणों की गणना करने के लिए इस्तेमाल किया जाना चाहिए)
E: To add external data to Google Analytic using the data import feature you must have
H: Google Analytic में external data जोड़ने के लिए data import feature होना चाहिये
Ans: a key that links the imported data with google analytics (गूगल एनालिटिक्स के साथ आयातित डेटा लिंक कि एक कुंजी है )
A Session in google Analytic consists of (गूगल विश्लेषणात्मक में एक सत्र के होते हैं)
Ans: interaction of hits from a spefufic user over a defined period of time ( एक निर्धारित अवधि में एक विशिष्ट उपयोगकर्ता से हिट की बातचीत)
By default An analytic session ends when inactive for (डिफ़ॉल्ट रूप से एक विश्लेषणात्मक निष्क्रिय होता है)
Ans: 30 Minutes
During Aggregation , Google Analytic ? (एकत्रीकरण के दौरान, गूगल विश्लेषणात्मक किया करता है ?)
Ans: Organizes the collected data within database table (डेटाबेस तालिका के भीतर एकत्र डेटा का आयोजन करता है )
Third party data my be joined with the google analytic data collected via the tracking code ?
तीसरे पक्ष के डेटा ट्रैकिंग कोड के माध्यम से एकत्र कर गूगल विश्लेषणात्मक में जोड़ा जा सकता है ?
Ans: True सही
When Google Analytic process data, one of the main tasks it completes is organizing hits into ?
Ans; Users and Sessions
For Mobile application, Google Analytics will use the same javascript traking code as websites?
वेबसाइटों में एक ही जावास्क्रिप्ट ट्रैकिंग कोड का उपयोग गूगल एनालिटिक्स करता है वही जावास्क्रिप्ट ट्रैकिंग कोड मोबाइल एप्लीकेशन के लिए भी करता है
Ans: False गलत
During data processing google analytic ? (डाटा प्रोसेसिंग के दौरान गूगल एनालिटिक्स ?)
Ans: Transforms the raw data from collection using the configuration settings (Configuration settings के माध्यम से संग्रह से प्राप्त किये गए कच्चे डेटा बदल देता है )
What are the four main parts of the google analytic platform ?(Google Analytic के 4 मुख्य भाग किया होते है )
Ans: Collection, Configuration, Processing, Reporting.
Q. Google Analytic is able to measure if a user is a first time visitor or repeat visitor.
Q. Google Analytic Measure करने योग्य है यदि विजिटर पहली बार या दुबारा विजिट करता है
Ans: True
Q. What is the hierarchy of the google analytic data model ?
Q. गूगल विश्लेषणात्मक डाटा मॉडल के पदानुक्रम क्या है
Ans: User > Sessions > interactions
Q. The Same type of google analytic tracking code should be used for both a website and a mobile app.
Q. google analytic tracking code का इस्तेमाल वेबसाइट और मोबाइल एप्लिकेशन दोनों के लिए किया जा सकता है
Ans: True
Q. you should include google Analytic tracking code on every page of a website you want to track.
Q. क्या आप एक वेबसाइट के हर पृष्ठ को google Analytic tracking code के द्वारा Track कर सकते है
Ans: True
Q. Where does the Google Analytic tracking code belong.
Ans: Google Analytic tracking code का उपयोग कहा होता है
Ans: Before the closing </head> tag in your HTML
Q. In order to distinguish between user on web pages, Google Analytic.
Ans: Creates anonymous unique identifiers using first party cookies.
Q. Google Analytic store mobile app usage data locally on the device and sends it to the analytic account later using a batch process called?
Ans: dispatching
Q. if an app gets uninstalled and then reinstalled, Google analytic will have to create a new unique identifier on the device instead of matching the session as coming from a returning user.
Ans: True
Q. Which is a benefit of Manager Defined spend (MDS) ?
Ans: Control over managed account budgets for my client center account users.
Q. A benefit of my client center(MCC) is the:
Ans: Dashboard that provides summaries of statistics for all client account.
Q. Which is best practice for creating effective and text?
Ans: Include prices promotion and exclusives
Q. it is important to identify special offers like "free shipping" before building and adwords account?
and: Create Compelling ad text.
Q. The objectives for web analytic are likely to concern?
Ans: Measurement of web site performance.
Q. Which One of the following is mainly used in Web Analytics and is free of charge ?
Ans: Google Analytic.
Q. Which feature of Google Analytics ?
Ans: Data collection & Management + Data consolidation + Data Analytic & Reporting
Q. Once your google Analytics data has been processed it can not be changed
Ans; True
Q. The Maximum cost per click bid is the
Ans: Most an advertiser is willing to pay for each click on an ad.
Q. what should and advertiser use to organize ad groups ?
Ans: Common themes
Q. Advertiser on google search accrue cost in adword when
Ans: User clik on their ads
Q. A primary benefit of location targeting is that advertisers can
Ans: Target any combination of countries, territories and regions
Q. Quality Score and Ad rank are calculated
Ans: Every time your ad is eligible to serve on a display network page
Q. Higher Quality Scores typically lead to
Ans: Lower cost and and better ad positions
Q. An advertiser want to increase clik through rate (CTR) which would help to eliminate irrelevant impressions?
Ans: Add negative keywords to the ad group
Q. When setting up an Adword account choose your currency and permanent time zone carefully because?
Ans: These cannot be changed once you have set up your account.
Q. Which is a factor that google user to target ads to users based on physical location?
Ans: Internet Protocol (IP) Address
Digital Design Concepts :
Q.1. CRAP stand For :
Ans: Contrast Repetition Alignment & Proximity.
Q.2. Film Taken Resulation is :
Ans : 72 DPI
Q.3. Desktop Computer Resulation is :
Ans: 72 to 100 DPI
Q.4. Television Take Resolution is ?
Ans: 72 to 100 DPI
Q.5. News Paper Take Resolution is ?
Ans: 200 DPI
Q.6. Color Magazine take Resolution is?
Ans: 600 to 1200 DPI.
Q.7. Hoardings Take Resolution is ?
Ans: 72 DPI
Q.8. Digital Color Lab Take Resolution is?
Ans: 300 to 500 DPI
Q.9. Desktop Computer use Color Mode is?
Ans: RGB
Q.10. Television use Color Mode is?
Ans: RGB
Q.11. News Paper use Color Mode is?
Ans: CMYK
Q.12. Color Magazine use Color Mode is?
Ans: CMYK
Q.13. Hoarding Use Color Mode is?
Ans: CMYK
Q.14. Digital Color Lab use Color Mode is?
Ans: RGB
Q.15. desktop computer use color depth & Number of color ?
Ans 24 bit Color depth and no of color 16.7 Million Color shades
Q.16. Television Use Color Depth?
Ans: 24 Bit Color Depth & 16.7 Million Color shades
Q.17. Color Magazine Use Color Depth?
Ans: 32 Bit Color Depth & 16.7 Million True Color
Q.18. Hoarding Use color Depth?
Ans: 24 Bit Color Depth &16.7 Million Color shades
Q.19. Digital Color Lab use Color Depth is?
Ans: 24 Bit Color Depth & 16.7 Million Color shades.
Q.20. DPI Stand For ?
Ans: Dot Per Inch
Q.21. Desktop computer use file format is?
Ans: .JPG / .TIFF / .GIF /. PNG
Q.22 Television use file format is ?
Ans: .JPG / .TIFF / .TGA
Q.23. Color Magazine use file format is ?
Ans: .TIFF / .JPG
Q.24. Hoarding use File Format is ?
Ans: .Ai/ .CRD / .pdf / .
Q. 25.Digital Color Lab use File Format is ?
Ans: .JPG
Color Management
Q.1. RGB Stand for ?
Ans: Red, Green, Blue
Q.2. RGB Color Mode is Primary Colors is ?
Ans: Red Green Blue.
Q.3. RGB Color Mode of Secondary Colors Is ?
Ans: Cyan, Magenta, Yellow.
Q.4. How Many Bit use of Each Color in RGB Mode?
Ans: 8 Bit
Q.5. How Many Bit use of RGB Color Mode ?
Ans: 24 Bit.
Q.6. How Many Color Available in RGB Mode?
Ans: 16.7 Million
Q.7. CMYK Stand for?
Ans: Cyan , Magenta, Yellow, Key (Black)
Q.8. How Many Bit use of CMYK Color Mode?
Ans: 32 Bit
Q,9. How Many Color use in CMYK Mode?
Ans: 16.7 True Colors.
Q.10. What is Primary Color of CMYK?
Ans: Cyan, Magenta, Yellow, Key (Black).
Q.11. What is Secondary Colors of CMYK?
Ans: Red, Blue, Green
Graphics /Image Data Structures
Q.1. What is the best image format?
Ans: TIFF format (.tif or .tiff file extension)
Q.2. PNG Stand for ?
Ans: Portable Network Graphics
Q.3. How Many Color use of PNG File Format?
Ans: 16 Million True Colors.
Q.4. GIF Stand For ?
Ans: Graphics Interchange Format
Q.5. How Many Color use of GIF File Format ?
Ans: 256
Q.6. JPG Stand For ?
Ans: Joint Photographic Experts Group
Q.7 .ai Stand for ?
Ans: Adobe Illustrator
Q.8..pdf stand for ?
Ans: portable document format
Q.9. EPS Stand for ?
Ans: Encapsulated PostScript.
Q.10 EPS file Format use for?
Ans: Vector Graphics.
Q.11. SVG Stand for ?
Ans: Scalable Vector Graphics
Q. 12. SVG File format use for ?
Ans: XML-based vector image
Q. 13. SVG File format developed by ?
Ans: World Wide Web Consortium (W3C) since 1999
Q.14. PSD Stand for ?
Ans: Photoshop Document
Q.15. PSD file Sport Application ?
Ans : Adobe Photoshop
Q. 16.BMP stand for ?
Ans: bitmap image
Q.17 BMP file Format use for?
Ans: raster graphics image.
Q.18. PCX Stadn for?
Ans: Picture eXchange
Q.19. PCT stand for?
Ans: Macintosh Picture file format
Q.20 PCT Develop by ?
Ans: Apple Computer in 19984
Q.21 PCT File use for ?
Ans: supports both raster and vector images.
Q.22. PNG file Format use for?
Ans: Raster graphics
Q.23. RAW Stand For?
Ans: Raw File.
Q. 24. SCT stand for?
Ans: Scitex
Q. 25. SCT File use For ?
Ans: raster image files
Q.26. TGA Stand For?
Ans: Targa File.
Q.27. TGA file Format is use for?
Ans : raster graphics
Q. 28. TIFF Stand For ?
Ans: Tagged Image File Format
Q. 29 . VST Stand For ?
Ans : Bitmap graphic file (TrueVison Vista)
Q.30. Raster Graphics Applicaion is ?
Ans: Adobe Adobe Illustrator / Corel Draw / Auto CAD / Inkscape / Serif DrawPlus /Xara Xtreme / Skencil / Creative Docs.NET / sK1 / Karbon 14 / etc.
Q 31. Vactor Graphics Application is ?
Ans: Adobe Photoshop / GIMP / Corel Photo Paint / Adobe Image Ready / Photoshop Elements/ Adobe live Motion /Autodesk SketchBook Pro /Microsoft Photo Editor / etc.What is Digital Marketing ?
Ans: The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.
What does digital marketing consist of?
- Website design (user experience)
- Search engine optimization (SEO) *
- Pay per click (PPC) *
- Social media marketing (SMM) *
- Email marketing
- Display advertising (banner ads)
- Affiliate marketing
- Content marketing
- Online reputation management (ORM)
Digital marketing objectives
Most digital marketing strategies and campaigns have following 5 objectives
1- Reaching the right audience
2- To engage with your audience
3- To motivate your audience to take action
4- Efficient spending on your campaign
5- Return on investment (ROI)
What is search engine optimization (SEO)?
Search engine optimization (SEO) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.
All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Advantages of search engine optimization (SEO)
- Your website will be found
- Improve your competitive edge
- Cost effective
- Long term standings
- Free traffic
- Targeted traffic
- Higher sales (ROI)
- Global reach
- All the results can be measured
- Better conversion (sales)
- Pull marketing
- Increased visibility
- Your own 24 hour marketing team and shop front
Disadvantages of search engine optimization (SEO)
- Often, websites are never “indexed” by the search engines
- After sites are indexed, often they are not indexed for specific keyword(s)
- Website owners have no idea which search terms would really be best to drive traffic
- Fresh content is very important, but hard to keep up with
- Domain age plays a role
- It’s hard work and time consuming
- No one really understands how Google works
- If your competition is high, it gest more difficult
- Takes a long time to see the best results
- Gestation period is long *
- On going process
What is PPC?
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Advantages of pay per click (PPC)
- Very fast
- Get targeted visitors within hours
- Provides a path for search engine optimization
- Can yield highly profitable results
- Easy implementation
- Flexible
- No visit no Fee
Disadvantages of pay per click (PPC)
- Missing of the traffic (focusing only on selected keywords)
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- Competitive keywords demands higher bids izfrLi/kkZ dhoMZ ij mph cksyh dh ekx
- Restricted to text and image ads
- Traffic stops when you stop paying
What is Social media marketing (SMM)?
Social media marketing definition
Social media is a medium and the medium is only a vehicle that amplifies social behaviour.
The medium is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.
Advantages of social media marketing (SMM)
- Better targeting
- High return on investment (ROI)
- Does not require specialization or vast technical skills
- Increased visibility
- Targeted traffic
- Content promotion
- Helps with PR
- Fun way to do business
- Ability to go viral
- Expedites online brand development
- Cost effective (only time and effort)
- Market research (what are your customers talking about?)
- Create relationships with your customers
- Campaigns has the ability to drive huge amounts of traffic
- Supports traditional and other digital marketing campaigns
Disadvantages of social media marketing (SMM)
- Wrong strategy can hurt your reputation
- More time consuming than SEO and PPC
- Interaction is needed at each location point
- No short term ROI
- No clear definition of social media ROI
- Risk of negative comments
- ORM processes are needed for big social media marketing campaigns.
- Negative influence on worker productivity
- Everything is public
- Commit resources
- Ineffective use = brand credibility loss
Digital marketing measurement
Calculation
ROI (return on investment) = [(Payback - Investment)/Investment)]*100
Many tools and systems are available to calculate your ROI and to measure the effectiveness of your digital marketing campaign.
ROI tools
- Google analytics
- Google webmasters tools
- Basic google search
- Google adwords
- Social media monitoring tools
- Sentiment analysis tools
What is Push Marketing :
Ans :- Push marketing brings content to the user. Also known as “traditional marketing,” push is the grandmother of modern marketing. Direct mail marketing, such as catalogs and brochures, are prime examples of push marketing.
What is Pull Marketing?
Ans : - pull marketing is the opposite of push marketing. This type of marketing “pulls” a consumer into the business. Meaning: the customer seeks out your company. Today’s consumer is an avid researcher. He or she reads reviews, conducts keyword searches and asks Facebook friends for suggestions. Pull marketing gives you an opportunity to attract the customers who want answers you already provide. When you see a social media offer for a product you love, this is pull marketing at work.
Differences between push and pull.
1. Concept
Push Marketing: This is also known as outbound marketing, since it pushes marketing out to customers.
Pull Marketing: This is also known as inbound marketing. The term “inbound” means that your marketing efforts generate a response: interest, inquiries, transactions, etc. That is, customers come to you for answers.
2. Strategy
Push Marketing: Push strategy is about devising ways to place products before prospects. This usually involves some form of paid advertising: TV ads, radio spots, billboards and flyers.
Pull Marketing: Pull makes it easy for customers to find you. The focus is on creating awareness and increasing brand visibility, particularly on the web. Pull marketing strategies include eBooks, white papers, blogs and social media marketing.
3. Channels
Push Marketing: This type of marketing typically starts offline, with a few exceptions. A direct mail postcard is an example of offline marketing. An email offer is a perfect example of how push marketing can translate to the web. You can also combine both. For example, send a postcard that includes a URL to an irresistible online offer.
Pull Marketing: Pull is usually a web-based method. Blog posts, eBooks and other online-content machines are forms of pull marketing that live on the web.
4. Application
Push and pull also differ in application. Let’s consider a few specific examples.
Example 1: Phone
Push:You pick up the phone and cold call a list of prospects
Pull:They call you and place an order, having found your number on your site
Example 2: Direct Mail
Push: You mail out a holiday coupon
Pull: A customer emails you to inquire about your services
5 .Engagement
Push Marketing: If done incorrectly, push marketing can be disruptive. As a result, push customers tend to be less engaged. This happens when marketers send a “Hail Mary” to a large swath of customers hoping for a lucky touchdown.
Pull Marketing: Marketing is easy when customers come to you. Pull marketing generally enjoys a higher level of engagement because the customers seek out the companies. Pull marketing can also fail if you target the wrong audience, or betray a customer’s trust.
Why You Need Both
Now that you know the differences between push and pull, which model do you prefer? Successful marketing campaigns adopt the best of both worlds. You need push to reach out to those who might not have heard of your company. You need pull to attract those in the research phase of the purchase cycle.
Understanding Search Engines & SEO:
Q. 1. What is a web search engine?
Ans: A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a mix of web pages, images, and other types of files.
Perfect Search Engine :
Ans: Google, bing, Yahoo.
What is a web crawler and how does it work?
Ans :- A web crawler (also known as a web spider or web robot) is a program or automated script which browses the World Wide Web in a methodical, automated manner. This process is called Web crawling or spidering. Many legitimate sites, in particular search engines, use spidering as a means of providing up-to-date data.
What are spiders how do they help build Google's index of the web?
Ans: Google's spiders regularly crawl the web to rebuild our index. Crawls are based on many factors such as PageRank, links to a page, and crawling constraints such as the number of parameters in a URL. Any number of factors can affect the crawl frequency of individual sites.
Blogging, Online Forums and Google Adsense :
Q1. What is blogger ?
Ans : Blogger is a blog-publishing service that allows multi-user blogs with time-stamped entries.
Q.2. Who is Developed blogger ?
Ans : Pyra Labs
Q.3. Which year google buy blogger from Prya Labs?
Ans: 2003
Q.4. Blogger Hosted by ?
Ans: Google.
Q.5. which subdomain use of blogger?
Ans: blogspot.com
Q.6. How many blogs create by single account.
Ans : 100
Q.7. Which year Blogger allowed users to publish blogs on other hosts, via FTP.
Ans: 01 May 2010
Q.8. Which year Blogger was launched by Pyra Lab.
Ans: 23 August 1999
Q.10. Which Year Blogger redesign?
Ans: 2006
Q.11. Who may characters Type is Blog description ?
Ans: 500 Characters.
Q.12. Who many Number of Labels use in blog Account?
Ans: 5000
Q.13. How Many Post Create by User in one Blog Account?
Ans: Unlimited.
Q.14. How many Picture storage space Available if share picture with picasa
Ans: 1 GB
Q.15 How many Picture storage space Available if signed up for Google+ account?
Ans: 15 GB
Q.16. Which Site of Creating Blog?
Ans: www.blogger.com / www.wordpress.com / www.penzu.com / www.webs.com / www.weebly.com / www.wix.com
Google Analytic
The Process google analytic uses to retrieve data from large complex data sets faster is called
बड़े, जटिल डेटासेट से डेटा प्राप्त करने के google Analytics Process किया कहलाती है
Ans: Sampling
Which types of groups can you create in google analytic
Google Analytic में किस प्रकार का ग्रुप बनाए जा सकते है
Ans: Channel Groups & Content Groups
Google Analytic goals let you specify
गूगल विश्लेषणात्मक लक्ष्यों को आप निर्दिष्ट करते हैं
Ans: Which interactions should be used to calculate conversions
(जो बातचीत रूपांतरणों की गणना करने के लिए इस्तेमाल किया जाना चाहिए)
E: To add external data to Google Analytic using the data import feature you must have
H: Google Analytic में external data जोड़ने के लिए data import feature होना चाहिये
Ans: a key that links the imported data with google analytics (गूगल एनालिटिक्स के साथ आयातित डेटा लिंक कि एक कुंजी है )
A Session in google Analytic consists of (गूगल विश्लेषणात्मक में एक सत्र के होते हैं)
Ans: interaction of hits from a spefufic user over a defined period of time ( एक निर्धारित अवधि में एक विशिष्ट उपयोगकर्ता से हिट की बातचीत)
By default An analytic session ends when inactive for (डिफ़ॉल्ट रूप से एक विश्लेषणात्मक निष्क्रिय होता है)
Ans: 30 Minutes
During Aggregation , Google Analytic ? (एकत्रीकरण के दौरान, गूगल विश्लेषणात्मक किया करता है ?)
Ans: Organizes the collected data within database table (डेटाबेस तालिका के भीतर एकत्र डेटा का आयोजन करता है )
Third party data my be joined with the google analytic data collected via the tracking code ?
तीसरे पक्ष के डेटा ट्रैकिंग कोड के माध्यम से एकत्र कर गूगल विश्लेषणात्मक में जोड़ा जा सकता है ?
Ans: True सही
When Google Analytic process data, one of the main tasks it completes is organizing hits into ?
Ans; Users and Sessions
For Mobile application, Google Analytics will use the same javascript traking code as websites?
वेबसाइटों में एक ही जावास्क्रिप्ट ट्रैकिंग कोड का उपयोग गूगल एनालिटिक्स करता है वही जावास्क्रिप्ट ट्रैकिंग कोड मोबाइल एप्लीकेशन के लिए भी करता है
Ans: False गलत
During data processing google analytic ? (डाटा प्रोसेसिंग के दौरान गूगल एनालिटिक्स ?)
Ans: Transforms the raw data from collection using the configuration settings (Configuration settings के माध्यम से संग्रह से प्राप्त किये गए कच्चे डेटा बदल देता है )
What are the four main parts of the google analytic platform ?(Google Analytic के 4 मुख्य भाग किया होते है )
Ans: Collection, Configuration, Processing, Reporting.
Q. Google Analytic is able to measure if a user is a first time visitor or repeat visitor.
Q. Google Analytic Measure करने योग्य है यदि विजिटर पहली बार या दुबारा विजिट करता है
Ans: True
Q. What is the hierarchy of the google analytic data model ?
Q. गूगल विश्लेषणात्मक डाटा मॉडल के पदानुक्रम क्या है
Ans: User > Sessions > interactions
Q. The Same type of google analytic tracking code should be used for both a website and a mobile app.
Q. google analytic tracking code का इस्तेमाल वेबसाइट और मोबाइल एप्लिकेशन दोनों के लिए किया जा सकता है
Ans: True
Q. you should include google Analytic tracking code on every page of a website you want to track.
Q. क्या आप एक वेबसाइट के हर पृष्ठ को google Analytic tracking code के द्वारा Track कर सकते है
Ans: True
Q. Where does the Google Analytic tracking code belong.
Ans: Google Analytic tracking code का उपयोग कहा होता है
Ans: Before the closing </head> tag in your HTML
Q. In order to distinguish between user on web pages, Google Analytic.
Ans: Creates anonymous unique identifiers using first party cookies.
Q. Google Analytic store mobile app usage data locally on the device and sends it to the analytic account later using a batch process called?
Ans: dispatching
Q. if an app gets uninstalled and then reinstalled, Google analytic will have to create a new unique identifier on the device instead of matching the session as coming from a returning user.
Ans: True
Q. Which is a benefit of Manager Defined spend (MDS) ?
Ans: Control over managed account budgets for my client center account users.
Q. A benefit of my client center(MCC) is the:
Ans: Dashboard that provides summaries of statistics for all client account.
Q. Which is best practice for creating effective and text?
Ans: Include prices promotion and exclusives
Q. it is important to identify special offers like "free shipping" before building and adwords account?
and: Create Compelling ad text.
Q. The objectives for web analytic are likely to concern?
Ans: Measurement of web site performance.
Q. Which One of the following is mainly used in Web Analytics and is free of charge ?
Ans: Google Analytic.
Q. Which feature of Google Analytics ?
Ans: Data collection & Management + Data consolidation + Data Analytic & Reporting
Q. Once your google Analytics data has been processed it can not be changed
Ans; True
Q. The Maximum cost per click bid is the
Ans: Most an advertiser is willing to pay for each click on an ad.
Q. what should and advertiser use to organize ad groups ?
Ans: Common themes
Q. Advertiser on google search accrue cost in adword when
Ans: User clik on their ads
Q. A primary benefit of location targeting is that advertisers can
Ans: Target any combination of countries, territories and regions
Q. Quality Score and Ad rank are calculated
Ans: Every time your ad is eligible to serve on a display network page
Q. Higher Quality Scores typically lead to
Ans: Lower cost and and better ad positions
Q. An advertiser want to increase clik through rate (CTR) which would help to eliminate irrelevant impressions?
Ans: Add negative keywords to the ad group
Q. When setting up an Adword account choose your currency and permanent time zone carefully because?
Ans: These cannot be changed once you have set up your account.
Q. Which is a factor that google user to target ads to users based on physical location?
Ans: Internet Protocol (IP) Address